The internet, that ever-shifting landscape of trends and memes, has once again gifted us a phrase that’s both catchy and endlessly quotable: “Went and put the booty on that Gucci belt.” This seemingly simple sentence, born from a viral gay shitoriginal music video, has exploded across social media platforms, becoming a shorthand for confident sexuality and playful self-expression. But the phrase’s appeal goes beyond its immediate comedic value. It’s a fascinating intersection of musical influence, memetic propagation, and the evolving language of online culture. This article will delve into the origins of the phrase, its connection to DJ Khaled’s “I’m the One,” and the broader implications of its viral success.
The original source of the now-ubiquitous phrase is a music video, readily identifiable as a gay shitoriginal—a genre of comedic and often campy videos created primarily within the LGBTQ+ community on platforms like TikTok and YouTube. The video itself is short, punchy, and visually striking, featuring vibrant colors, exaggerated movements, and a catchy, albeit somewhat nonsensical, melody. The core lyric, “Went and put the booty on that Gucci belt,” becomes a repetitive hook, driving the video’s infectious energy. Its simplicity is its strength. The phrasing is instantly memorable, and the juxtaposition of the mundane (“Gucci belt”) with the suggestive (“booty”) creates a humorous tension.
The video’s success hinges on several factors. First, its brevity. The short-form video format, prevalent on platforms like TikTok and Instagram Reels, is perfectly suited to memetic spread. The video’s length keeps viewers engaged without overwhelming them, making it ideal for repeated viewing and sharing. Second, the video’s inherent absurdity. The over-the-top nature of the performance, the nonsensical lyrics, and the deliberately exaggerated movements all contribute to its comedic appeal. It’s a video that doesn't take itself seriously, and that lack of pretension is part of its charm. Third, the video’s inherent relatability. While seemingly frivolous, the video speaks to themes of self-confidence, self-expression, and celebrating one's body. This resonates with a broad audience, regardless of sexual orientation or gender identity.
However, the "Went and put the booty on that Gucci belt" meme doesn't exist in a vacuum. Its viral trajectory is inextricably linked to the immense popularity of DJ Khaled’s 2017 hit single, “I’m the One.” The connection isn't direct imitation but rather a playful subversion and recontextualization. While the original "I'm the One" lyrics boast about success and lavish lifestyles, the meme repurposes the underlying structure – a simple, catchy hook – to create a completely different meaning.
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